During my visit to Morocco, I was surprised also that many with an Amazigh background were particularly proud of the achievements of Miloud Chaabi and his family.
Chaabi – Made in Morocco 100%
April 16, 2016
Haj Miloud Chaabi Rahimahou Allah
Miloud Chaabi ميلود الشعبي – September 1930 – 16 April 2016
Great Man from the Humbles to the Highest Status of Moroccan Achievers
Haj Miloud Chaabi chose a Family Name that was his original social identity and pursued aims that respond to the social needs of those that belong to his social roots. Haj Miloud Chaabi never hide his humble origin, on the contrary recognized with pride where his social origin was and how he had raised from there to build one of the most fabulous stories of entrepreneurial success that Morocco has witnessed during the aftermath of the political “independence” from France. At every stage of his journey toward consolidation of this entrepreneurial drive, he always made sure that the benefits of such undertakings can also alleviate the burden and relieve the hardship lived by other Moroccans.
Haj Miloud Chaabi devoted time, energy and resources of all means to make sure that Moroccans living in the region of his ancestors can benefit from his own charitable, caritative and educational involvements and activities. Especially those who were originally from the impoverished lands of the Southern Moroccan such as the Amazigh regions of Chiadma and its surrounding areas. Haj Miloud Chaabi has conducted such endeavors without claiming fame or seeking recognition for his social and economic contributions. In Morocco, there is no tax break for contributions. For all these reason, he has been dubbed and designated as the “A Man from the People, A Man who Recognized People – A Man who Responded to the Needs of the People.”
Haj Miloud Chaabi reflects and is well known beyond the borders of Morocco as Man whose first step was an action of goodness in a journey of goodness and benevolent realizations covering thousands of kilometers in the Moroccan social, political, economic, financial and entrepreneurial landscape. He embodied an unique Journey of Entrepreneurship and Outstanding Personality at the level of Kindness and Philanthropy in the recent history of Morocco since the fifties of last century up to this day.
Haj Miloud Chaabi – Son of the Moroccan People
Miloud Chaabi Founder of the Chaabi Group and Ynna Group
Said El Mansour Cherkaoui‘s Interactions with the Chaabi, Omar and Faouzi Chaabi
Made in Morocco with Moroccan Legacy
At the Headquarters of the Ynna Group at Casablanca – Morocco
Around this world in places such as France, Germany, USA, Mexico, China and Morocco, I have met with individuals which their social status range from Presidential Candidates, Chief of Political Parties, Government Ministers, Governors of Regions, Ambassadors, CEO, Mayors, Directors, Presidents of Universities, Professors, Deans to Chairman / Chairwoman.
These multinational and diverse encounters enriched me with the ability to evaluate and situate the feelings and the authenticity about the related personalities as well as their original determinations.
I visited Si Faouzi Chaabi several times and I could feel the presence of Haj Miloud Chaabi everywhere I turned, his presence was in fact embedded in all these buildings and offices I visited. I met with Omar Chaabi too in the presence of Faouzi Chaabi, in Casablanca, again, the blessing of Haj Miloud Chaabi was overwhelming.
The presence of Haj Miloud Chaabi was incarnated in the way I felt with the environment and the surrounding people, it was like Deja Vu with the feeling that those I am meeting with are part of my extended family with whom I am just renewing my interactions. Similarly, when I talked to the people employed by the Chaabi interests and even to the ones of the streets, I received only confirmation about my thoughts and what inspired me these meetings about the Chaabi with a deep respect for a National Hero that is Haj Miloud Chaabi.
Haj Miloud Chaabi has pursued a trail and encrusted the Moroccan Space with profound and lasting entrepreneurship innovations based on the concept of gratitude as the central material to building organizations and foundations that were reflecting the Authentic Moroccan family values. This approach of Haj Miloud Chaabi was driven by his own experience in life and he wanted to reunite and keep the Family as the Core Competency of all his endeavors at every level of his initiatives. Within the framework of such a strategic organizational structure, Haj Miloud Chaabi was surrounded with his own people at every level of the chain of command within his enterprises. He was at the helm of every one of them with the assistance of his sons and a daughter which enabled him to guide and strategize his enterprises as a Family owned and operated complementary entity.
Such cohesive and integrating operating strategy has effectively enabled each member of his own Family to blossom and to follow his path that was framed by the consideration and needs of the Moroccan People.
Finally, I have an anecdotal observation that will sustain what effectively Haj Miloud Chaabi has inculcated to his own Family as beliefs and practices based on his own respectful and considerate values. During my first visit to the Office of Faouzi Chaabi in Rabat, I arrived at the gate and met with a man who is guarding the gate of the main entrance. When I introduced myself to this Man and discussed with him, I noticed his southern accent and asked him about the few Amazigh I knew, he told me later that he is from the same village as Haj Miloud Chaabi. I met later on with a Manager of the food department, I noticed the same accent again and when I asked him, he also said that while he has grown in Rabat, the Moroccan Capital, his parents are from the same region as Haj Miloud Chaabi.
At these precise moments, my thoughts were for my Regretted Father Moulay Ahmed Cherkaoui. Yes indeed, on the gates of his Garages and Houses, my Father used to have and employ only people from Marrakech, Sidi Kacem, Kasba Tadla and Boujad and the surrounding poor regions of Mazagan – El Jadida where I was born. These individuals were originally from the places of my Father’s roots or from areas where the Cherkaoui lived. My Father will give shelter to his employees and take care of the education of their siblings and children . In the same pattern of behavior, my Father had never forgotten his Brother, his Friends and his Fellows and he had translated his loyalty to them and their Families at every stage of his own evolution. These social endeavors were conducted during the time when to be or to act as a Moroccan Nationalist was a crime given the prevalent policy of the colonial French administration that ruled Morocco which aimed to divide the Moroccan society and to infuse into it a sense of division and dispersion of tribal and cultural cohesive values.
I could not dissipate these thoughts that surrounded me and accompanied me while I was crossing this gate and corridors inside the Chaabi enterprises. These thoughts made me feel like I was just crossing Family Lines. Similarly, my meetings with Si Faouzi Chaabi were conducted with the light projected by Haj Miloud Chaabi on the walls existing around us. My feelings on such a presence transformed the environment of our meetings as remembrance of the memories and reincarnation of the spiritual image of my Father and his pioneering enterprises in the public intercity transportation business activities. All this configuration of business reality and spiritual connections made me feel that all I was exploring here was a Déjà Vu phenomena and all my meetings with the Chaabi Family were in fact encounters and memories with my own Family entrepreneurial past.
Notre 40 jours de prières de Ghofrane wa Rahma pour Haj Miloud Chaabi le Père de Faouzi Chaabi,Omar, Feu Mohamed et Asma Chaabi. Our 40 days of remembrance and prayers for the pardon for Haj Miloud Chaabi
Said El Mansour Cherkaoui, Ph.D. ★
Moulay Ahmed Cherkaoui My celebration in Spanish of our recovery of our Moroccan Sahara from its occupation by the Spanish colonialist state.
I let you imagine the happy song I was singing at that time. As my Sister said, we inherited the active nationalist spirit from our Father Moulay Ahmed Cherkaoui…Lire la Suite →
Par Dr. Said El Mansour Cherkaoui Fils de Moulay Ahmed CherkaouiPère de Moulay Ahmed Cherkaoui Maatawine, Sid Maata Wa Attah Allah, de la branche des Cherkaoui de Marrakech exilée de la Zaouia de Boujad. La Fakhda Cherkaoui de Marrakech fut la plus révolutionnaire, elle fut l’alliée directe de la Zaouiya Dillaiya/ Said El Mansour Cherkaoui PATRIMOINE PARENTAL…Lire la Suite →