a grayscale photo of people standing near sqala du port d essaouira

Photo by MAG Photography on Pexels.com

During my visit to Morocco, I was surprised also that many with an Amazigh background were particularly proud of the achievements of Miloud Chaabi and his family.

Chaabi – Made in Morocco 100%

April 16, 2016

Haj Miloud Chaabi Rahimahou Allah

Miloud Chaabi ميلود الشعبي – September 1930 – 16 April 2016

Great Man from the Humbles to the Highest Status of Moroccan Achievers

Haj Miloud Chaabi chose a Family Name that was his original social identity and pursued aims that respond to the social needs of those that belong to his social roots.  Haj Miloud Chaabi never hide his humble origin, on the contrary recognized with pride where his social origin was and how he had raised from there to build one of the most fabulous stories of entrepreneurial success that Morocco has witnessed during the aftermath of the political “independence” from France.   At every stage of his journey toward consolidation of this entrepreneurial drive, he always made sure that the benefits of such undertakings can also alleviate the burden and relieve the hardship lived by other Moroccans.  

Haj Miloud Chaabi devoted time, energy and resources of all means to make sure that  Moroccans living in the region of his ancestors can benefit from his own charitable, caritative and educational involvements and activities.  Especially those who were originally from the impoverished lands of the Southern Moroccan such as the Amazigh regions of Chiadma and its surrounding areas.   Haj Miloud Chaabi has conducted such endeavors without claiming fame or seeking recognition for his social and economic contributions.  In Morocco, there is no tax break for contributions.  For all these reason, he has been dubbed and designated as the “A Man from the People, A Man who Recognized People – A Man who Responded to the Needs of the People.”

Haj Miloud Chaabi reflects and is well known beyond the borders of Morocco as Man whose first step was an action of goodness in a journey of goodness and benevolent realizations covering thousands of kilometers in the Moroccan social, political, economic, financial and entrepreneurial landscape.   He embodied an unique Journey of Entrepreneurship and Outstanding Personality at the level of Kindness and Philanthropy in the recent history of Morocco since the fifties of last century up to this day.

Haj Miloud Chaabi – Son of the Moroccan People


Miloud Chaabi, the Moroccan Version of William Russell Grace Continue reading Miloud Chaabi, the Moroccan Version of William Russell Grace MAY 29, 2020

Chaabi Family is the Sole Owner of Ynna Group, the Largest Moroccan Private Business

Morocco; Ynna Group et Group Chaabi

Miloud Chaabi Founder of the Chaabi Group and Ynna Group

Said El Mansour Cherkaoui‘s Interactions with the Chaabi, Omar and Faouzi Chaabi

Dr. Said El Mansour Cherkaoui and Faouzi Chaabi at Rabat – Morocco

Made in Morocco with Moroccan Legacy

Omar and Faouzi Chaabi at Morocco; Ynna Group et Group Chaabi

Casablanca – Morocco

Headquarters of the Ynna Group

At the Headquarters of the Ynna Group at Casablanca – Morocco

Around this world in places such as France, Germany, USA, Mexico, China and Morocco, I have met with individuals which their social status range from Presidential Candidates, Chief of Political Parties, Government Ministers, Governors of Regions, Ambassadors, CEO, Mayors, Directors, Presidents of Universities, Professors, Deans to Chairman / Chairwoman.  

These multinational and diverse encounters enriched me with the ability to evaluate and situate the feelings and the authenticity about the related personalities as well as their original determinations.

I visited Si Faouzi Chaabi several times and I could feel the presence of Haj Miloud Chaabi everywhere I turned, his presence was in fact embedded in all these buildings and offices I visited.  I met with Omar Chaabi too in the presence of Faouzi Chaabi, in Casablanca, again, the blessing of Haj Miloud Chaabi was overwhelming. 

Faouzi et Haj Miloud Chaabi.jpgChaabi Asma.jpgChaabi Omar et Chaabi Faouzi.jpg

The presence of Haj Miloud Chaabi was incarnated in the way I felt with the environment and the surrounding people, it was like Deja Vu with the feeling that those I am meeting with are part of my extended family with whom I am just renewing my interactions.    Similarly, when I talked to the people employed by the Chaabi interests and even to the ones of the streets, I received only confirmation about my thoughts and what inspired me these meetings about the Chaabi with a deep respect for a National Hero that is Haj Miloud Chaabi.

Haj Miloud Chaabi has pursued a trail and encrusted the Moroccan Space with profound and lasting entrepreneurship innovations based on the concept of gratitude as the central material to building organizations and foundations that were reflecting the Authentic Moroccan family values.  This approach of Haj Miloud Chaabi was driven by his own experience in life and he wanted to reunite and keep the Family as the Core Competency of all his endeavors at every level of his initiatives.   Within the framework of such a strategic organizational structure, Haj Miloud Chaabi was surrounded with his own people at every level of the chain of command within his enterprises.  He was at the helm of every one of them with the assistance of his sons and a daughter which enabled him to guide and strategize his enterprises as a Family owned and operated complementary entity.  

Such cohesive and integrating operating strategy has effectively enabled each member of his own Family to blossom and to follow his path that was framed by the consideration and needs of the Moroccan People.

Finally, I have an anecdotal observation that will sustain what effectively Haj Miloud Chaabi has inculcated to his own Family as beliefs and practices based on his own respectful and considerate values.  During my first visit to the Office of Faouzi Chaabi in Rabat, I arrived at the gate and met with a man who is guarding the gate of the main entrance.  When I introduced myself to this Man and discussed with him, I noticed his southern accent and asked him about the few Amazigh I knew, he told me later that he is from the same village as Haj Miloud Chaabi.   I met later on with a Manager of the food department, I noticed the same accent again and when I asked him, he also said that while he has grown in Rabat, the Moroccan Capital, his parents are from the same region as Haj Miloud Chaabi. 

At these precise moments, my thoughts were for my Regretted Father Moulay Ahmed Cherkaoui.  Yes indeed, on the gates of his Garages and Houses, my Father used to have and employ only people from Marrakech, Sidi Kacem, Kasba Tadla and Boujad and the surrounding poor regions of Mazagan – El Jadida where I was born.  These individuals were originally from the places of my Father’s roots or from areas where the Cherkaoui lived.  My Father will give shelter to his employees and take care of the education of their siblings and children .  In the same pattern of behavior, my Father had never forgotten his Brother, his Friends and his Fellows and he had translated his loyalty to them and their Families at every stage of his own evolution.  These social endeavors were conducted during the time when to be or to act as a Moroccan Nationalist was a crime given the prevalent policy of the colonial French administration that ruled Morocco which aimed to divide the Moroccan society and to infuse into it a sense of division and dispersion of tribal and cultural cohesive values.

I could not dissipate these thoughts that surrounded me and accompanied me while I was crossing this gate and corridors inside the Chaabi enterprises.  These thoughts made me feel like I was just crossing Family Lines.  Similarly, my meetings with Si Faouzi Chaabi were conducted with the light projected by Haj Miloud Chaabi on the walls existing around us.  My feelings on such a presence transformed the environment of our meetings as remembrance of the memories and reincarnation of the spiritual image of my Father and his pioneering enterprises in the public intercity transportation business activities.  All this configuration of business reality and spiritual connections made me feel that all I was exploring here was a Déjà Vu phenomena and all my meetings with the Chaabi Family were in fact encounters and memories with my own Family entrepreneurial past. 


Notre 40 jours de prières de Ghofrane wa Rahma pour Haj Miloud Chaabi le Père de Faouzi Chaabi​,Omar, Feu Mohamed et Asma Chaabi.   Our 40 days of remembrance and prayers for the pardon for Haj Miloud Chaabi 

اللهُـمِّ اغْفِـرْ لَهُ وَارْحَمْـه ، وَعافِهِ وَاعْفُ عَنْـه ، وَأَكْـرِمْ نُزُلَـه ، وَوَسِّـعْ مُدْخَـلَه ، وَاغْسِلْـهُ بِالْمـاءِ وَالثَّـلْجِ وَالْبَـرَدْ ، وَنَقِّـهِ مِنَ الْخطـايا كَما نَـقّيْتَ الـثَّوْبُ الأَبْيَـضُ مِنَ الدَّنَـسْ ، وَأَبْـدِلْهُ داراً خَـيْراً مِنْ دارِه ، وَأَهْلاً خَـيْراً مِنْ أَهْلِـه ، وَزَوْجَـاً خَـيْراً مِنْ زَوْجِه، وَأَدْخِـلْهُ الْجَـنَّة ، وَأَعِـذْهُ مِنْ عَذابِ القَـبْر وَعَذابِ النّـار 
Allaahum-maghfir lahu warhamhu, wa ‘aafihi, wa’fu ‘anhu, wa ‘akrim nuzulahu, wa wassi’ mudkhalahu, waghsilhu bilmaa’i waththalji walbaradi, wa naqqihi minal-khataayaa kamaa naqqaytath-thawbal-‘abyadha minad-danasi, wa ‘abdilhu daaran khayran min daarihi, wa ‘ahlan khayran min ‘ahlihi, wa zawjan khayran min zawjihi, wa ‘adkhilhul-jannata, wa. ‘a’ithhu min ‘athaabil-qabri[wa ‘athaabin-naar].
Translation of the Islamic Prayer
O Allah, forgive him and have mercy on him and give him strength and pardon him. Be generous to him and cause his entrance to be wide and wash him with water and snow and hail. Cleanse him of his transgressions as white cloth is cleansed of stains. Give him an abode better than his home, and a family better than his family and a wife better than his wife. Take him into Paradise and protect him from the punishment of the grave [and from the punishment of Hell-fire].

HASHEM, what is a man that You recognize? The son of a frail human that
You reckon with him?
Man is like a breath, his days are like a passing shadow.
In the morning it blossoms and is rejuvenated, by evening it is cut down and
According to the count of our days, so may You teach us; then we shall acquire
a heart of wisdom.
Safeguard the perfect and watch the upright for the destiny of that man is
But G-d will redeem my soul from the grip of the Lower World, for he will take
me, Selah!
My flesh and my heart yearn – rock of my heart, and my portion is G-d,
Thus the dust returns to the ground as it was, and the spirit returns to G-d who
gave it.

In the rising of the sun and in its going down, we remember them;
In the blowing of the wind and in the chill of the winter, we remember them;
In the opening of buds and in the rebirth of spring, we remember them;
In the rustling of leaves and in the beauty of autumn, we remember them;
In the beginning of the year and when it ends, we remember them;
When we are weary and in need of strength, we remember them;
When we are lost and sick at heart, we remember them;
When we have joys we yearn to share, we remember them.
So long as we live, they too shall live, for they are now a part of us as we
remember them.

“Eternal rest grant unto them , O Lord, and let perpetual light shine upon them. . May the souls of all the faithful departed, through the mercy of God, rest in peace.”
To everything there is a time:
A time to be born and a time to die;
A time to plant and a time to pluck up that which is planted;
A time to weep and a time to laugh;
A time to mourn and a time to dance …
A time to embrace and a time to refrain from embracing;
A time to lose and a time to seek;
A time to rend and a time to sew;
A time to keep silent and a time to speak.
Ecclesiastes 3


Moulay Ahmed Cherkaoui: Education Populaire et Progrès Social du Maroc

Said El Mansour Cherkaoui, Ph.D. ★

Moulay Ahmed Cherkaoui My celebration in Spanish of our recovery of our Moroccan Sahara from its occupation by the Spanish colonialist state. 

I let you imagine the happy song I was singing at that time. As my Sister said, we inherited the active nationalist spirit from our Father Moulay Ahmed Cherkaoui…Lire la Suite →

Moulay Ahmed Cherkaoui

Par Dr. Said El Mansour Cherkaoui Fils de Moulay Ahmed CherkaouiPère de Moulay Ahmed Cherkaoui Maatawine, Sid Maata Wa Attah Allah, de la branche des Cherkaoui de Marrakech exilée de la Zaouia de Boujad. La Fakhda Cherkaoui de Marrakech fut la plus révolutionnaire, elle fut l’alliée directe de la Zaouiya Dillaiya/ Said El Mansour Cherkaoui PATRIMOINE PARENTAL…Lire la Suite →

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